In 2016 I made a viral video for the local butcher shop "La Becjarie". Obviously, the content was created to take the positions between vegans and meat eaters to extremes and make it a parody.
The video was a huge success and, according to the client's words, it made the business jump in quality. You can read the entire essay on this case study at this link: https://medium.com/@tommasourban/vegani-e-pubblicitĂ -il-nostro-caso-della-strega-vegana-cf76f8884da.
The video was a huge success and, according to the client's words, it made the business jump in quality. You can read the entire essay on this case study at this link: https://medium.com/@tommasourban/vegani-e-pubblicitĂ -il-nostro-caso-della-strega-vegana-cf76f8884da.
I directed, shot and edited the video. I wrote it together with Tommaso Urban and had two assistants on set.