Launching campaign and branding for Tailgate Gear.
Tailgate Gear is offers off-road and overlanding solutions for the inside of the cars.
I realized this campaign from start to finish (idea, script, direction, direction of photography, editing, colorist, music editing). We begun with the motto "Built For Your Story", that then became the brand official tagline, to define three main short videos: one about a solo traveller passionate about sport, one about friends going for a weekend trip, and one about a family going camping on a sunny morning.
These videos were then declined in other forms: from 15sec cuts to horizontal videos. The videos were nativi 9:16 since the campaign was thought for mobile first.
This campaign set a standard and a style for the brand communications giving it an international flavor.