"TT Italy" company develops baking machinery for cake industry all over the world. They contacted me to help them with a video that would make their booth for the annual international exhibitions stand out from the competitors.
We made two main videos with the purpose to draw the attention and communicate a "muscular" power of the company.
The challenge was that we couldn't move the machinery and therefore we had to isolate them inside of the warehouse and then light them. Considering that these machines are long and high several meters, you may understand the difficulties we encountered.
These videos were directed, shot and edited by myself. It was a production involving one assistant director, one gaffer and one grip.